Saga Services announces Insurance Product and Proposition Director appointment

Monday 12 March 2018

Saga Services has today announced the appointment of Alex Cross to the role of Product and Propositions director of its insurance division.

Alex joins Saga on 14th May from BGL Insurance where he is currently Associate Director, Proposition & Marketing. Alex’s previous roles include four years at McCarthy & Stone as Director of Product and Proposition Development as well as a number of years at Saga earlier in his career as in senior product management roles.

Alex will be responsible for the trading performance of all of Saga Services products including Home, Motor, Travel and PMI.  Broader responsibilities also include product and proposition design and execution and the implementation of transformational, innovative and market leading products.

Gary Duggan, Chief Executive Officer, Saga said, I am delighted that Alex has decided to join us at Saga in this critical role. His innovative approach will help transform our products and help us continue to lead the market when it comes to product enhancements that genuinely help people keep doing the things they love, knowing that their insurance is there to support them.”

Alex Cross commented, “I am absolutely thrilled to be re-joining Saga in May. Saga’s brand is synonymous with exceptional customer propositions, this is down to having such a fantastic and committed team. I believe that together we will be able to bring a new level of innovation and disruption to the market to ensure that Saga insurance continue to delight the needs of today’s over 50s”


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