Saga Charities

The Silver Line

Launched by Dame Esther Rantzen in November 2013, The Silver Line is the UK’s only free, confidential 24-hour helpline offering information, friendship and advice for lonely and isolated older people, open every single day and night of the year.

In August on the busiest ever day to date, the helpline received its millionth call.   Over half of callers say they have literally no one else to speak to, some phone simply to have someone to say “goodnight” to.

The Silver Line registered charity number 1147330

Saga Charitable Trust

Founded by Saga Holidays, the Saga Charitable Trust's mission is to benefit underprivileged communities at destinations in developing countries that host Saga holidaymakers.  It does this by supporting projects that deliver health and welfare benefits, and by providing the skills and opportunities for communities to become self sufficient and ultimately to help break the cycle of poverty.

The Saga Charitable Trust funds four key areas - education, training, healthcare and income generation.  The trust works closely with local communities to identify programmes, and by directly targeting local needs it is able to make a real and sustainable difference.

General Requests for Sponsorship and Donations

We receive a large number of requests from charities and individuals for donations, raffle prizes and sponsorship; we'd love to be able to help everyone that contacts us but unfortunately this is not possible. 

The Saga Charitable Trust acts as an umbrella for Saga's charitable activities. Our current focus is on our national charity partnership with The Silver Line, which provides a free confidential help line providing friendship and advice to older people, as well as the funding of a small number of projects in developing countries visited by Saga holidaymakers. 

To find out more about the work of the Saga Charitable Trust please email