Saga Supports The Silver Line

They have just answered their one millionth call since 2013, when they first started to take calls from lonely people. This milestone was reached on a day in which they received an astounding 1,600 calls.


The Silver Line's service is free and confidential - people can ring and hear a friendly voice at the end of the phone if they’re feeling lonely or isolated. Night time and weekends are the busiest time for calls: 90% of callers live entirely alone, and 54% of callers have absolutely no one else with whom to talk. And it's not just older people who are affected - many callers are in their fifties. It has been dubbed an ‘epidemic of loneliness’ by Dame Esther - an epidemic that is no respecter of age or social class.

The Silver Line are supported by some 3,000 amazing volunteers, but now their night time service is in danger of being cut back and the charity has launched a national appeal for £1.65 million to secure this crucial service.

After seeking the opinion of many Saga customers and staff, we are proud to say that we have selected The Silver Line as Saga’s first ever national charity partner. This is a great fit with our ethos as, like The Silver Line, making the lives of others better is at the heart of what we try to do.

If you would like to find out more about what they do or are interested in becoming a Silver Line Friend or in making a donation, more information can be found at The Silver Line.


Many of us take for granted the social connections we make every day but for too many people the world is a lonely place. I hope that by teaming up with The Silver Line we can both raise both money and encourage more people to volunteer and, by doing so, help them to make a real difference to people's lives.

*The Silver Line registered charity number 1147330.