Laptop With the recession biting and technology becoming cheaper, deals can be had. Here Marc Lockley shares some handy tips for cutting through the technology traps and bagging a bargain:
Choose the right model for you
The best type will depend upon your budget and what you intend to use the computer for; for example, storing and editing your photos, inputting your finances or word processing. Sizes range from netbooks to desktop replacement laptops and large screen formats. Visit www.which.co.uk/advice/how-to-buy-the-best-laptop/index.jsp to help you make your choice. List what you want the laptop to have/do and choose the one that has your requirements.
The technical words used can prove to be a minefield, to help you understand the jargon visit www.computeractive.co.uk/jargonbuster/ which helps explain the differences between RAM and ROM.
Input the make and model into Google - this often brings up several retail prices; also visit price comparison sites such as www.pricerunner.co.uk and www.moneysupermarket.com
For that extra discount visit www.vouchercodes.co.uk, who print free codes that can save you up to a further 10% with certain online retailers.
Armed with the best advertised prices, approach the stores.
Shop tactics
Many stores and telesales teams would rather you purchase from them than see you walking away empty-handed, if that means reducing their tag price or offering accessories to persuade you to purchase, then as long as they are making a profit, it's likely they will be flexible with you.
Go on a Monday or Tuesday morning (a quiet time for shops). Speak to a senior member of staff in a polite and friendly; ask them would they be prepared to offer you a deal in order to gain your business?
Use the knowledge gained from research to your advantage; for example, say a more conversational version of the following: "I see you have the XTR50 in stock. Store B are selling a similar product for £100 less and include a carry case. I like the XTR50, but it is too expensive compared to the other package. Price is important to me; can you offer me a better deal?" This gives them justification to offer you a discount - something haggling arguably never does.
And be prepared to walk away if you don't get the deal you feel you deserve.
Marc Lockley writes for the Guardian and is the author of "How To Pay Less For More: the consumer's guide to negotiating the best deals - whatever you are buying" - available in all good bookstores and at Amazon.co.uk. Marc's opinions are his own and for general information only. Always seek independent advice.