A new look for Bletchley Park

Friday 8 February 2013

The site of the British code breaking activities during World War II and birthplace of the modern computer is being preserved as one of the most important locations in 20th Century history, with the help of branding specialists Rose.
The clock tower at Bletchley ParkThe clock tower at Bletchley Park

During the war Bletchley Park, also known as Station X, was the site of the UK's main decryption establishment, the Government Code and Cypher School. Thousands of people worked here, decoding messages transmitted by the German forces, most notably by Hitler to the German high command.

The high-level intelligence produced, codenamed Ultra, provided crucial assistance to the Allied war effort and is said to have shortened World War Two by not less than two years and probably by four years. In doing so countless lives were saved.

The Bletchley Park Trust was formed in 1992 to save the historic site from being lost to development and is now a public museum, which opened its doors to almost 170,000 visitors last year.

Now, the Trust has appointed London branding specialists Rose to work with them on a strategic review of the brand. Their intention is to bring Bletchley Park into the 21st century, lifting the lid off one of the country's best kept secrets and ensuring the world knows just how important Bletchley Park is in the context of 20th Century history.

Rose Creative Partner Garry Blackburn commented: "Bletchley Park was home to some of the most brilliant minds throughout WWII. There are literally thousands of amazing, moving and important stories, waiting to be told. Stories of exceptional individuals and their collective efforts to intercept and decrypt codes which contributed to shortening the war by several years. “

 

Classic British Hotels offer Saga customers six exclusive offers every month and this month you can enjoy a gourmet spy break to Buckingham, which includes entry to Bletchley Park.

Other exclusive breaks for this month includes packages to the Cotswolds, Holkham Hall in Norfolk and Snowdonia National Park.

Related

  • Footpaths and food in Dorset

    Footpaths and food in Dorset

    Dorset is the ideal destination for a short break or holiday, being more easily accessible to most of us than Devon or Cornwall, as Michael Manton discovered last autumn. On a short family holiday, he was was reunited with a beautiful countryside peppered with picture-postcard villages, sweeping beaches and a host of seaside attractions.

    Read on

  • Spring snowdrops

    Britain's best spring walks

    Early spring signs are appearing a little late this year after one of the coldest Decembers on record. However, sightings of snowdrops, frogspawn, rooks nesting, butterflies, hazel flowers and celandines have now all been recorded. And what better reason to go for a walk in the woods than to see them, writes Alison Kirkman of the Woodland Trust.

    Read on

  • Mont St Michel

    The French connection

    Maybe it’s the old notion of romance, the famous French sense of style, the delicious food and fine wines, the number of art and architectural works or the relaxing café scene… Sometimes our nearest neighbours can seem a world away in terms of culture. It’s both proximity and difference that makes France such a great destination for a holiday or short break. And if flying doesn’t float your boat then why not sail across the Channel?

    Read on


COMMENTS

Type your comment here


 characters remaining.

Classic British Hotels

Explore Britain for less with Saga

An inspiring collection of Britain's finest quality 3-star and 4-star independent hotels. Save 15% off the best flexible rates with SAGA VIP Rates and enjoy six Saga Exclusive monthly short break offers.

Partner discounts

Travel deals and exclusive savings

  • City breaks, self-catering accommodation and much more 
  • Ferries, flights and a choice of hotels 
  • Get more from your holiday with our travel extras

Travel and leisure newsletter

Sign up today

Get the latest travel news, views, advice, inspiration and special offers every month with our travel and leisure enewsletters.