A new look for Bletchley Park

Friday 8 February 2013

The site of the British code breaking activities during World War II and birthplace of the modern computer is being preserved as one of the most important locations in 20th Century history, with the help of branding specialists Rose.
The clock tower at Bletchley ParkThe clock tower at Bletchley Park

During the war Bletchley Park, also known as Station X, was the site of the UK's main decryption establishment, the Government Code and Cypher School. Thousands of people worked here, decoding messages transmitted by the German forces, most notably by Hitler to the German high command.

The high-level intelligence produced, codenamed Ultra, provided crucial assistance to the Allied war effort and is said to have shortened World War Two by not less than two years and probably by four years. In doing so countless lives were saved.

Bletchley Park Trust


The Bletchley Park Trust was formed in 1992 to save the historic site from being lost to development and is now a public museum, which opened its doors to almost 170,000 visitors last year.

Now, the Trust has appointed London branding specialists Rose to work with them on a strategic review of the brand. Their intention is to bring Bletchley Park into the 21st century, lifting the lid off one of the country's best kept secrets and ensuring the world knows just how important Bletchley Park is in the context of 20th Century history.

Rose Creative Partner Garry Blackburn commented: "Bletchley Park was home to some of the most brilliant minds throughout WWII. There are literally thousands of amazing, moving and important stories, waiting to be told. Stories of exceptional individuals and their collective efforts to intercept and decrypt codes which contributed to shortening the war by several years. “


Classic British Hotels offer Saga customers six exclusive offers every month and this month you can enjoy a gourmet spy break to Buckingham, which includes entry to Bletchley Park.


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