Saga Cruises appoints VCCP PR for their first ever new build cruise ship launch

Monday 19 June 2017

Saga Cruises have appointed VCCP PR to help deliver the creative communications strategy for their first ever, new build luxury small ship, Spirit of Discovery, due to sail in Summer 2019.

Following a competitive pitch process, VCCP have been awarded the account and will support Saga’s in-house PR team.

Robin Shaw, Chief Executive of Saga Cruises said “It’s great to have VCCP PR on board to work with us on our first ever, new build cruise ship communications strategy.

It will complement the existing relationship we have with VCCP and their understanding of our brand and our audience.

It’s a tremendously exciting time for us as we embark on our first ever new build ship and we’re thrilled to have the team at VCCP working with us.”

David Boscawen, Group Managing Director, VCCP said "We're delighted that VCCP PR will be working alongside the VCCP partnership to deliver a fully integrated launch for Spirit of Discovery in 2019.

“This is a hugely exciting period for Saga and Saga Cruising in particular with this beautifully designed ship being built from scratch to not only shift perception but also setting new standards in the industry.

“PR, Social and Influencer relations will play a key role in helping us to reach new audiences through wider channels." 


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