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The Saga Share Dealing Service has been discontinued

Share Dealing - now with EQi

The EQi share dealing platform

Here for Saga customers

The Saga Share Direct dealing service was previously provided by Equiniti Financial Services Limited. Though the Saga Share Direct service is no longer available, you may wish to take a look at Equiniti's self-investing platform - EQi.

From Monday 15 June 2020 all share-dealing accounts with Saga Share Direct have moved to EQi. Customers can now log in to EQi using the same details to access their account. All your existing instructions and account history have also been transferred over to EQi.

Log in to your EQi account

About EQi and Equiniti

EQi is part of Equiniti, a FTSE 250 listed company. Equiniti manages and administers the shares for c70 of the FTSE 100 and interacts with millions of shareholders and pensioners across the UK.

EQi is dedicated to DIY investing, with products and resources designed to give customers what they need to grow and create income from their investments.

Crucially, EQi is fully authorised and regulated by the FCA. Customers are also protected by the FSCS (Financial Services Compensation Scheme).

With EQi, you will be joining DIY investors who value independence, choice and control over their investments.

Equiniti Financial Services Limited will pay Saga Personal Finance a one-off introductory fee if you open an account with EQi and trade to a minimum value of £2,000.

Find out more about EQi

Questions and contact information

To find out more about the move from Saga Share Direct to EQi, please visit the Saga Share Direct customer hub on EQi or our FAQs. For any other questions on EQi, please visit our general FAQs.

If you would like to contact EQi, please email, or send a secure message from your EQi account. To speak to someone, please call 03450 700 720.

Certificated share dealing customers

The certificated dealing service for Saga Share Direct was also provided by Equiniti Financial Services Limited. In order to improve this service for you, from Monday 1 June 2020 certificated dealing has moved to Shareview Dealing, which is part of Equiniti.

For more information, or buy and sell share certificates, please see Shareview Dealing

If you have any questions regarding the certificated share dealing service, please send an email to or to speak to someone, please call 03456 037 037.