Happy elderly man laughing cheerfully while relaxing on a couch at a luxury spa resort

WE ARE SAGA

Delivering exceptional experiences every day

 

Seventy years ago, our founder Sidney De Haan saw something special – a chance to create affordable holidays for older people. Since then, we’ve grown by understanding what people over 50 want and need, delivering it with care and quality. Today, that’s boutique cruises, tailored holidays, trusted insurance and a magazine that shares the unique experiences and wisdom of our community.

You can trust us to take care of the details that matter

A trusted British brand

We’re one of the UK’s most trusted brands for people over 50, known for our high quality products and exceptional standards of service.

Designed for over-50s

With more than 70 years’ experience of designing and delivering award-winning products for the over-50s, your needs are our first thought, not an afterthought.

Award winning

We regularly win awards. Our Ocean Cruises and All-Inclusive Holidays are Which Recommended and we were voted best car insurer at the Times Money Mentor Awards 2024.

A senior couple enjoy a boat ride on holiday

Saga Holidays

Looking for adventure? Experience expertly-led tours and independent holidays to far flung destinations. Or relax in a hosted hotel in Europe.
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A senior couple on a boat enjoying the view of the ocean

Saga Cruises

Step aboard our boutique ships designed with our guests in mind, and experience award-winning all-inclusive value.
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A woman in a rural setting closing the boot of her car

Saga Insurance

Protect what matters most with our highly rated car, home, travel and health insurance – with flexible cover options tailored for you.
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A happy senior couple sitting on a sofa with a cup of tea

Saga Money

For over 20 years, we've been helping people like you take control of their finances. We'd love to help you too.
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A senior woman sitting on the sofa smiling at a tablet

Saga Magazine

Our award-winning magazine, packed full of exclusive celebrity interviews, expert advice, lifestyle tips and travel inspiration.
Go to Saga Magazine

Vintage by Saga

Your perfect wine, simplified. We offer an expertly chosen selection, great value, and convenient delivery.

See what’s on offer

Saga Connections

Find love, fun and friendship with our online matching service that brings you closer to like-minded people on a site you can trust.

Join today

Here's what our customers have to say about us...

'I trust Saga. Staff are knowledgeable & helpful.'

Mrs Wright, Newcastle-Upon-Tyne

'Saga staff are always very helpful.'

Mrs Fiske, Devon

'A quick and efficient service at a competitive price.'

Mr Smith, Dorset

'I'm really happy about the 3-year fixed price. That's industry leading and gives some certainty about future costs.'

Mrs Molina-Kirk, East Lothian


Trustpilot