Happy elderly man laughing cheerfully while relaxing on a couch at a luxury spa resort

WE ARE SAGA

Delivering exceptional experiences every day

 

Seventy-five years ago, our founder Sidney De Haan saw something special – a chance to create affordable holidays for older people. Since then, we’ve grown by understanding what people over 50 want and need, delivering it with care and quality. Today, that’s boutique cruises, tailored holidays, trusted insurance and a magazine that shares the unique experiences and wisdom of our community.

We take care of the details that matter

A trusted British brand

We’re one of the UK’s most trusted brands for people over 50, delivering high‑quality products backed by exceptional standards of service.

Designed for people over 50

With 75 years’ experience designing and delivering award‑winning products for people over 50, your needs are our first thought, never an afterthought.

Award‑Winning. Which? Recommended

As recipients of over 20 British Travel Awards, our curated Ocean Cruises, Holidays and Insurance products are also Which? Recommended.

Here's what our customers have to say about us...

'I trust Saga. Staff are knowledgeable & helpful.'

Mrs Wright, Newcastle-Upon-Tyne

'Saga staff are always very helpful.'

Mrs Fiske, Devon

'A quick and efficient service at a competitive price.'

Mr Smith, Dorset

'I'm really happy about the 3-year fixed price. That's industry leading and gives some certainty about future costs.'

Mrs Molina-Kirk, East Lothian


Trustpilot

Celebrating
years of Saga