Seventy years ago, our founder Sidney De Haan saw something special – a chance to create affordable holidays for older people. Since then, we’ve grown by understanding what people over 50 want and need, delivering it with care and quality. Today, that’s boutique cruises, tailored holidays, trusted insurance and a magazine that shares the unique experiences and wisdom of our community.
We’re one of the UK’s most trusted brands for people over 50, known for our high quality products and exceptional standards of service.
With more than 70 years’ experience of designing and delivering award-winning products for the over-50s, your needs are our first thought, not an afterthought.
We regularly win awards. Our Ocean Cruises and All-Inclusive Holidays are Which Recommended and we were voted best car insurer at the Times Money Mentor Awards 2024.
Saga Holidays
Saga Cruises
Saga Insurance
Saga Money
Saga Magazine
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