You can trust us to take care of the details that matter
A trusted British brand
One of UK's most trusted brands for people over 50, known for our high quality products and exceptional standards of service.
Designed for the over-50s
With more than 70 years experience of designing and delivering award-winning products for the over-50s, your needs are our first thought, not an afterthought.
Award winning
We regularly win awards. Our Ocean Cruises and All-Inclusive Holidays are Which Recommended and we were voted best car insurer at the Times Money Mentor Awards 2024.
More from Saga
We’ve got loads of insider guides, expert advice and a bit of fun, from buying a house, investing in stocks and shares, budgeting and a shed-load more.
Saga discount: Help protect your legacy
Get a free legal review from Saga Legal and partners Co-op Legal Services, and for a limited time get a £50 discount off any services you choose to take afterward.
Voting has started for the Insurance Choice Awards 2025. We'd love you to vote for us. It's easy to do and you could win £1,000 in the voter prize draw. T&Cs apply
Enjoy an escorted tour or relaxing hotel stay for less for a limited time only with Saga Holidays. Choose from European hotspots and far-flung favourites and know that you’ll get so much included in the price.
