EXPERIENCE IS EVERYTHING
Celebrating Experience
Watch the first advert from our new campaign, Experience is Everything, which starts with a tongue-in-cheek look at the word ‘old’…
What could you do with Equity Release?
Buying their first home was the smartest decision Ashok and Aruna ever made. Watch our new TV ad to find out why.
All those unforgettable holiday memories
Experience is a wonderful thing when it comes to choosing a holiday...
"I've got dolphins to swim with"
With Saga Plus insurance, your price stays the same for 3 years if nothing changes (T&CS apply). So you can spend your time doing... whatever you feel like doing.
Explore our products
Our experience has taught us a thing or two about creating products that are perfect for people over 50. Learn more about what we have to offer below.
WHICH? NUMBER ONE RATED CRUISE LINE
Saga Cruises has been recognised by Which? as a Recommended Provider of Ocean Cruises for an incredible five years in a row, achieving the highest customer score in 2025.
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Find friendship or romance with our online matching service
Saga Connections brings you closer to like-minded people on a site you can trust
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Helping your money work smarter
We’ve been serving the personal finance needs of the over 50s for more than 20 years. With equity release, legal services, mortgage, and savings products all with trusted partners, and we'd love to help you with your finances too.
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