Share dealing

Share Dealing

Call to speak to an adviser
0800 015 9151 

Mon -  Fri 8am - 8pm, Sat 9am - 5pm

Shares are high-risk investments. Share prices and the income from them can fall as well as rise and you may not get back the full amount invested. Saga Share Direct does not offer advice. If you are unsure whether this service is suitable for you, please consult a financial adviser.

Saga Share Direct is an easy way to deal a great range of UK shares and investments. Provided by Equiniti Financial Services Limited.

For UK residents aged 50 and over.

Open an account Daily market updates

What is it?

Saga Share Direct offers flexible trading, whether you prefer to trade online or by phone. You can also benefit from a wealth of free-to-access information, education tools and research compiled by industry experts.

Saga Share Direct is provided by Equiniti Financial Services Limited.

How does it work?

Depending on your needs there are two accounts available to choose from:

Nominee Dealing Account

A Nominee Dealing Account offers the convenience of fast, efficient trading where investments are held on your behalf by Equiniti Financial Services Limited. You can then buy and sell shares quickly and easily, using the online service or by phone.

Shares  ISA

Offers all the benefits of a Nominee account, but with the added bonus of the holdings within it (subject to standard ISA limits) being held in a tax efficient wrapper.

Read our complete guide to the Saga Share Direct Nominee Dealing Account. 

Key features

  • Trade from as little as £9.75 per online trade when you conduct 10 or more trades per quarter or £11.95 if you trade less frequently.
  • No annual fees for account management or inactivity (some individual investments types may have their own fees - see Fees and Charges).

  • Choose from a Nominee Dealing Account or a Shares ISA, where your investments are held electronically and you can access your account 24 hours a day.

  • Access a range of investments including, equities (shares), bonds, ETFs and more.
  • Place limit, stop and trailing stop orders at no extra cost, giving you more control over the prices you deal at.
  • Access to IPOs and new bond issues. 
  • Regular Investment service for just £1.50 per stock per month.

  • Dividend reinvestments (charged at 1% - minimum £1.00, maximum £7.50).
  • View a round-up of news, tips, recommendations and director dealing information.
  • Set price alerts, so you receive a notification (e-mail or SMS) when your choice of stock reaches a certain price.

Online features

  • Top stock list – a selection of company fundamentals, including such factors as dividend yield and broker recommendations, to assist in your investment selections.
  • Performance tables – review market and company performance based on a variety of factors.

  • Heat maps – use our quick and easy heat map tool to identify opportunities and risks across a selection of markets.

  • Risers and fallers – see quickly and easily which companies are having a good – or bad – performance day.

  • Corporate actions – an ‘at a glance’ view of current and upcoming corporate actions.
  • Charting – use a variety of charting tools to view the performance of companies and markets over a time period of your choice.
  • Test out your trading ideas with our 'virtual portfolio' - learn what the best strategies are and try to avoid costly mistakes whilst using £10,000 of virtual money.
  • Keep an eye on key investments and stock market indices with our 'watchlists' facility. Set your preferences and receive alerts by e-mail.

How it can help

New to investing

Saga Share Direct provides a range of educational information to help you understand how to use the service, and also provides some ideas about how you might want to invest. Whilst the service cannot provide you with advice or make recommendations about where to invest your money, the wealth of information provided aims to give you the comfort to make your own investment decisions.

Experienced trader

If you are an experienced trader or are interested in the more advanced and technical aspects of self-investing, you will find Saga Share Direct’s range of tools and analysis invaluable. By using tools and information taken from market-leading providers, such as Digital Look, you can quickly and easily find equities that fit your specific criteria or analyse an entire market segment in one simple screen.

Am I eligible?

To be eligible for a Saga Share Direct Account you must be:

  • a UK resident
  • aged 50 or over.

What else may be relevant?

Daily stock market updates
Receive a free daily round-up of news, views and market commentary, delivered to your inbox every morning.

Helpful videos

Explore a selection of user-friendly videos which show you how to use the Saga Share Direct service

Forms and Guides

Discover a range of useful forms and guides for the Saga Share Direct Service.

Frequently asked questions

Can I open a joint account?

Yes, though not for Shares ISAs.

Can I transfer my share holdings from another stock broker?

Yes. Having paperwork from a variety of providers can be troublesome and time consuming to manage. That’s why Saga Share Direct makes it easy for you to transfer to us. Click here for more information.

How do I open an account?

Opening an account is very simple, click here and follow the instructions, or call 0800 015 9151 to request an application form in the post. Lines are open Monday to Friday, 8am to 6pm.

How much does it cost to trade?

This depends on the type and frequency of your trading, but can be as little as £9.75 per trade depending on how many times you have traded in the previous quarter. Click here for details of our charges.

What does it cost to open an Account?

There are no costs for opening a Saga Share Direct account, regardless of which one you choose.

What investments can I trade in?

You can deal in UK and international shares, gilts, bonds, Exchange traded products,  funds, warrants, unit trusts, OEICs.

What research facilities do you offer?

There are a range of tools and news stories to provide you with valuable company and market insight. Such as:

o Top 10 trades
o Top stock list 
o Performance tables
o Heat maps
o Risers and fallers
o Corporate actions
o Charting.

Important information

Terms and Conditions

For customer terms and conditions, please click here.

Investment Risk Warnings

For specific investment risk warnings, please click here.

Best Execution Policy

For Saga Share Direct’s Best Execution Policy, please click here.

Privacy Policy

For our full privacy policy, please click here.

To view the above documents, you will need Adobe Acrobat Reader.

Fees and charges

Saga Share Direct does not charge annual account management fees for any of its accounts; however, underlying investments may have their own individual fees, which will be shown in the key information for those investments.

For further details about the charges payable, please click here.

Financial Services Compensation Scheme

For details of the Financial Services Compensation Scheme click here.

Who is the provider and how are they regulated?

Saga Share Direct is a registered trading name of Saga Personal Finance Limited. Saga Share Direct is provided and operated by Equiniti Financial Services Limited whose registered office is Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA. Equiniti Financial Services Limited is part of the Equiniti Group. Equiniti Financial Services Limited is registered in England and Wales with No. 6208699 and is authorised and regulated by the Financial Conduct Authority. Equiniti Financial Services Limited is a member firm of the London Stock Exchange.

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Mon – Fri 8am-6pm (excluding bank holidays)