Can you really ever beat Cadbury? We’ve tasted the top chocolate Easter eggs for 2025 to find out which are the best, and the surprising one to avoid.
The joy of a well-presented, perfectly crafted Easter egg never gets old. Whether you want tiny chocolate eggs for a hunt in the garden, a showstopper for a loved one or a tasty treat to indulge in yourself, there’s a wide array of eggcellent delights out there.
Our sweet-toothed tasting team sampled this silky-smooth bunch, to determine which Easter egg is the right one for your needs this year – and most importantly, which ones to avoid.
Does the viral £17 pistachio egg in an egg from Waitrose really taste that much better than a £4.99 indulge offering from Aldi? We tell you which ones to buy.
Our panel of nine testers at Saga HQ discussed packaging, pricing, taste, the quality of the contents of the egg, and the thickness and flavour of the chocolate.
There’s a lot of competition for the quirkiest egg this year, with one that tasted like a Solero, another that came with a can of Espresso Martini, and an old Swiss favourite inspired by its bar’s iconic triangular shapes.
And it was the aforementioned Swiss favourite – the Toblerone Edgy Egg – that won the Saga office over. With another classic, the Dairy Milk, reimagined into a Half milk chocolate and Half white chocolate egg, that took second prize.
Aldi and Lidl had some great offerings at a much friendlier price point. They also carried a good variety if you’re looking for dairy-free or vegan eggs. Although we did note that the lower priced ones didn’t have any goodies inside the egg, which could help you make your big decision.
However, we weren’t impressed by some of the more expensive ones, especially considering much more they cost. Once the packaging was off, the design, taste and texture failed to match the price point.
In fact, one of these premium eggs ended up coming last in our selection.
Best in test
RRP: £15 / 298g
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All but one of our tasters stopped in their tracks when they tried the Toblerone chocolate egg. They’d reached for the chocolate from the familiar branding, and then realised how well it worked as a thick egg.
The crunch was satisfying, and the nougat added an extra quirk to the smooth and creamy chocolate-tasting journey. We particularly enjoyed the strong hint of cocoa at the back of your mouth when you let it sit for a moment.
Full marks for the 6 Toblerone truffles that came inside the egg too – the perfect size for your pocket (and mouth), with the creamy chocolate spreading across your tongue as it melted. A great size for a little Easter snack.
The one taster who didn’t agree with the hype admitted he didn’t like Toblerone anyway, and was more partial to a dark chocolate. His qualms were overridden by the joy of everyone else when trying this one – proven by the determination of one taster to take the remains home in their bag.
Another suggested it was, “so good it shouldn’t be included in the taste test as it wasn’t fair”.
Runner-up
RRP £15 / 372g
With half milk chocolate and half white, this is the perfect egg for people who can’t decide – or just all round lovers of chocolate, as it turned out most of us were.
It’s visually appealing when you unwrap that familiar purple foil, with one side milk and one side white, and also looks fun when you crack it open. It’s definitely a good one to share – especially as it comes with 8 little wrapped chocolate bites.
We even had to compare the ingredients of this one with the ingredients of the regular Dairy Milk Easter eggs as it just tasted so good, and was exceptionally smooth and milky on the tongue. We came to the conclusion that the egg was slightly thicker, and so coated the tongue in a more satisfying way.
It's a good old classic Easter Egg, but with a modern twist.
RRP £17 / 320g
This is the viral, sell-out Easter egg of 2024. It’s back for 2025, apparently better than ever before and has topped many a best Easter egg list, but does it top ours?
Visually, it’s interesting. The green pistachio egg comes in the salted caramel egg, just like a pistachio nut. The packaging isn’t particularly notable though. Shame.
The pistachio flavour could also be better. It needs to have a stronger taste to achieve our full marks, with more nibs for texture too. Looking at the back of the packet, it only contains 3% pistachio which would explain it. Green chocolate is also an odd experience.
The creamy blonde chocolate shell makes up for it. It reminded me of caramel Lindt – very creamy and milky, melting in the mouth.
You’re getting two eggs in one here, which could justify the price a little more. This would make for a wonderfully luxurious Easter gift for a couple – but if they bring it back again next year, they should double the pistachio content to really satisfy the nut lovers out there.
RRP £4.99 / 170g
White chocolate lovers rejoice – you don’t have to make do with a white chocolate buttons egg this year!
This Aldi special is advertised as having a ‘fully loaded shell’. A good description given that it has a thick, satisfying bite that’s full of flavour with chunks of mango pieces, waffle and passion fruit embedded. It looks unique too, with a ridged appearance and a pointed top. The zesty taste is like a Solero ice lolly, perfect for the sunny Easter weekend forecast.
On the downside we did miss the joy of having a treat inside the egg, but at that price, you could buy your own (or, serve it up with some summer berries).
RRP £15 / 485g
This M&S egg is all show with its OTT ruched plastic packaging (see top pic). Once you’ve finally managed to get it all off (I broke a nail) it all looks a bit naked.
The inch-thick chocolate pooled at the bottom of the egg had us baffled. In fact, we had to consult the packaging to see if it had melted in transit, but no, that’s what it was meant to look like. We all looked quite nervously at the truffle-loaded base wondering if our teeth could manage it.
On the plus side, the chocolate of the egg was thick, creamy and unique. Some stated it was “too sweet”, while others enjoyed the fact that it was reminiscent of a Caramac bar.
RRP £2.15 / 198g
After tasting the more expensive Easter eggs on our list our testers were visibly excited when they tried these. The familiar taste of childhood Easters came flooding back, and with it the joy of some simple Cadbury’s chocolate without the gimmicks and lavish flavourings of today.
One of the team neatly summed the Cadbury's range up: “It’s not fair because they’re the ultimate Easter egg, and shouldn’t be compared”.
RRP £4.50 / 85g
Surprisingly delicious, you could taste the cocoa in the Rocky Road Easter Egg, but it wasn’t overly sweet like some of the others. It was quite a thin chocolate, which could be good for anyone trying not to eat too much this Easter.
Crafted from Moo Free’s award-winning dairy-free milk chocolate, it also has gluten-free chocolate-covered biscuit rice balls, juicy raisins, fluffy vegan marshmallows, and crispy cinder toffee pieces baked in, rather than having something extra inside the egg. And since it’s made with Rainforest Alliance Certified cocoa, indulging in this egg means you’re also doing your bit for sustainability.
RRP £9.99/ 140g
If you like your chocolate egg with something a little stronger, this Espresso Martini egg could be the one for you. I’ll admit I was a little disappointed I couldn’t crack the egg and the cocktail appear, but common sense would explain why. Instead, the 125ml premix cocktail comes alongside in the packaging to avoid damaging the egg in transit.
While I revelled in the Fairtrade chocolate’s coffee flavour, some of the other tasters were disgusted. Particularly the non-coffee drinkers who didn’t check what it was before they tried it.
It also had chunks of caramel flavouring in the chocolate to jazz up the texture. This is a true niche Easter egg: perfect for someone, but not everyone.
These lighter Easter eggs are specifically made for Easter egg hunts so hunters aren’t faced with too many thick fillings, and kids aren’t eating too much chocolate. They can also be great for a group or a team if you just want to offer a token Easter egg too. Working out at 27p an egg, they’re great value.
RRP £6.99 / 185g
Wow, this one is decadent. Thick, rich, dark chocolate with a swirl of smooth white and orange essence. With all that, it also looks impressive, a bit like a dinosaur egg.
Of course, the orange flavouring divided the team pushing the rating down, so only buy if you know the intended is into their orange chocolate. If you or they like a Terry’s chocolate orange at Christmas, then this is the perfect seasonal fix for Easter.
Again, we did miss having a surprise and a treat when we cracked open the egg, but with this deep, rich flavour, you could say it’s not really needed.
RRP £7.50 / 250g
We were all disappointed with the thickness of this, and the flavour just didn’t match up to the recently tasted Dairy Milk ones. It felt like a weak, cheap chocolate even though it was from M&S. No one went back for seconds.
The bag of eggs that came inside were also very hard to bite into with the overly crispy shell. We weren’t impressed at all!
RRP £19.95 / 225g
Another disappointment – the highlight of this one was the box and presentation. The egg was thin, quite a few of the team said the chocolate was bitter and not in a good way. You got four bunnies with it, which was a nice touch but no one really had anything good to say about the flavour.
In fact, not one of the 9 people testing said it was their favourite, and for that price, it’s a no from us.
If you are Coeliac or gluten intolerant many Easter eggs are also suitable for you. Coeliac UK has a comprehensive list.
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