The best milk chocolate: tried and tasted

A bar of Cadbury's Dairy Milk Chocolate may be the most famous, but is it the best? We put it head-to-head with supermarket and luxury brands.

Close up of some chocolate chunks sat on a wooden surface next to an unwrapped chocolate bar

By Saga Magazine | Published - 26 Mar 2026

1. Winner: Aldi Choceur Milk Chocolate

200g, RRP: £2.25

Smooth, creamy, flavoursome chocolate with a delicious velvety texture on the palate. Perfectly balances sweetness and a hint of vanilla. A yummy chocolate at a great price.

Rating: 9/10

2. Cadbury Dairy Milk Chocolate

180g, RRP: £2.75

Distinctively sweet, creamy, smooth and very much ‘melt in the mouth’. Lacks depth in chocolate flavour but remains a traditional favourite.

Rating: 8/10

3. M&S Choc Marks Milk Chocolate

180g, RRP: £3.70

While wonderfully attractive, the moulded ‘choc’ design is very difficult to break into bits. The chunky, creamy chocolate itself has a rich, nicely balanced flavour and isn’t too sweet.

Rating: 8/10

4. Lindt Excellence Extra Creamy Milk Chocolate

100g, RRP: £3.50

This uniquely different bar has a subtle sweetness and a natural creaminess. It is thin and indulgent with a distinct taste and a price to match. One to eat as a special treat.

Rating: 8/10

5. Tesco Milk Chocolate

200g, RRP: £2.30

Good, chunky chocolate with a smooth, creamy flavour and ample taste. An appetising, hearty bar, and superb value.

Rating: 8/10

A bar of Cadbury's milk chocolate — GettyImages

6. Waitrose Belgian Milk Chocolate

180g, RRP: £3.50

A firm chocolate bar with a good flavour, but without the velvety mousse-like taste one would expect from ‘Belgian chocolate’. Still, the overall taste was distinctive and lingered in the mouth.

Rating: 8/10

7. Green & Black’s Organic Milk Chocolate

90g, RRP: £3.50

Crisp, with a lingering, deep chocolate flavour and an aftertaste that is bitter rather than sweet. Would appeal to lovers of plain chocolate, but for others, it might not taste as luxurious as the price suggests.

Rating: 7/10

8. Asda Milk Chocolate

200g, RRP: £2.28

Although missing a rich chocolate taste, this had a sweet and milky flavour. Ordinary, but quite palatable.

Rating: 7/10

9. Galaxy Smooth Milk Chocolate

180g, RRP: £3

While it definitely melts in the mouth, it was almost too sticky on the palate. Milky but lacks a strong chocolate flavour. Quite pricey for a fairly ordinary bar.