From budget supermarket favourites to luxury conserves, our expert tasters reveal which strawberry jams are worth buying and which fell short.
Ideal colour and a superb firm texture full of plenty of strawberries. The taste is spot on – perfect sweetness which delivers a deep strawberry flavour that lingers on the palate.
Well worth the extra pennies. An exemplary strawberry jam.
Rating: 10/10
An abundance of whole strawberries delivers a luscious fruity flavour. The consistency is good and despite lacking richness in colour, the taste and subtle sweetness make it delicious.
Great value too!
Rating: 9/10
A wonderful flavour and ample whole strawberries. Despite being slightly runnier than others, it has an exquisite sweetness and a delicious taste.
Expensive but top quality.
Rating: 9/10
Its rich dark colour gives this a homemade feel. The richness continues in the fairly solid consistency and taste, which have a pleasant fruitiness.
Has a noticeable amount of fruit too.
Rating: 8/10
Sweet, dark and full of flavour, this is an enjoyable everyday jam.
While it may not taste luxurious, the whole strawberries give it a bit of texture and authenticity.
Rating: 7/10
Visually appealing with a vibrant colour and generous amounts of fruit, although the strawberries are more chopped than whole. It offers a satisfying texture and a pleasantly sweet flavour. A well-balanced and enjoyable jam.
Rating:7/10
The grainy texture and lack of a proper jam-like consistency make this less than satisfying.
The overall taste is a little too sweet, masking any natural fruitiness, and it falls short on delivering a rich strawberry flavour.
Rating: 6/10
A jelly-like jam with citrus overtones rather than a deep strawberry flavour. Not many whole strawberries.
For the price, you'd expect a little more.
Rating: 6/10
Lacks substance in flavour and consistency, while being short on whole fruit pieces, which makes it underwhelming.
The texture is too firm and it’s devoid of any lasting strawberry taste.
Rating: 5/10
Rather disappointing with its pale colour and gelatine-heavy texture. The taste is thin and decidedly artificial, with very little real strawberry flavour – reinforced by a lack of visible fruit pieces.
Rating: 5/10
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