How to keep your makeup looking great all day as you get older

As we go through life, we adapt to changing circumstances. None of us are the same people we were at 25.

One of the areas where we need to embrace change is in our beauty regimen. As we age, our skin changes, and the products we use should change with it.

Unfortunately, in the youth-obsessed beauty industry, the right products can be hard to come by.

Put simply, mature beauty has been ignored.

A woman with a plan

Twelve years ago, one woman set about changing all of that. Tricia Cusden, a former coach and consultant, had noticed that on entering her 60s she felt increasingly neglected by the cosmetic industry. “I was struggling to find products that worked well for my skin and, as an older woman, felt completely ignored by beauty brands and retailers,” she recalls.

So she formulated a plan.

“My idea was simple; I wanted to create products which were specifically formulated to enhance the beauty in older faces. I also wanted to celebrate age rather than promoting anti-ageing. So I decided to create a range of make-up and skincare specifically for older faces, eyes and lips, Look Fabulous Forever.”

Tricia launched Look Fabulous Forever in 2013, when she was 65. The response was remarkable. Since then, Look Fabulous Forever has garnered an army of fans worldwide who delight in the company’s make-up and its pro-age philosophy.

The importance of primer

One of the realities of ageing is that foundations, eye make-up and lipstick don’t stay in place all day, as they once did. Our skin is drier than it once was, meaning that make-up is absorbed much more quickly. And because our skin is no longer as smooth, eyeshadows and lipsticks tend to bleed into creases around the eyes and mouth.

That’s why any mature beauty regimen should start with a good primer, to ensure your make-up looks great all day. Look Fabulous Forever offers a complete range of primers, for the face, eyes and lips.

Smooth Like Silk Face Prime

The Smooth Like Silk Face Prime, containing aloe vera and silica, fills open pores and fine lines, providing the perfect base for long-lasting makeup.

Among the myriad positive reviews on the website, customer Linda says: “It really feels like silk on my face and makes my skin feel wonderful. My make-up goes on smoothly which, in turn, makes it look good. Because it looks good it makes me feel good and confident as well.”

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Smooth Out Eye Prime

The Smooth Out Eye Prime creates a smooth, neutral base to prevent your eyeshadow migrating into fine lines, and to help make your colours pop.

“Sometimes I use it on its own as I find it brightens the whole eye area when I’m going for a more natural look,” reports Sue, another satisfied customer.

“As a base, it’s fabulous and keeps my eye make-up in place all day. You only need a very tiny amount – it really is the best product of its type that I have ever used!”

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Never Feather Lip Prime

The Never Feather Lip Prime seals the edges around your lips, stopping the lipstick from bleeding into the creases around the mouth.

“This is absolutely fabulous! A life changer allowing me to wear darker lipsticks with confidence,” says Denise. “I can’t praise LFF enough for their service – it’s amazing, and everything comes beautifully packaged.”

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A stunning range of products

But the Look Fabulous Forever range is about far more than just primers. There’s a huge variety of products, each one specifically designed for the unique needs of mature skin:

• The Real Radiance Blush goes on smoothly as a cream and then dries as a powder, so the colour sits on your skin and stays vibrant all day.
• The No Shimmer Eye Shade is completely matte, covering creases rather than drawing attention to them with shimmer.
• The Stay All Day Lasting Colour Lipstick is available in 12 shades, designed to stay in place all day, as well as to hydrate and nourish lips.
• The Continuous Cover Foundation is a lightweight foundation that is easy to apply, moisturises the skin, and contains antioxidant vitamin E to protect skin from pollution.

The range also encompasses eyeliner, mascara, brow shape, lip gloss, lip balm, concealer, beauty balm, serum, day and night cream and much more.

The website, lookfabulousforever.com, includes a wealth of beauty advice in the form of video tutorials, articles, FAQs, Top Tips and How To Guides. The company only ever uses age-appropriate women in photographs and videos, in order to celebrate the beauty in older faces.

Tricia’s 30-Day Guarantee

And Look Fabulous Forever is so confident that its products will prove to be a game-changer that it offers customers Tricia’s 30-Day Guarantee. If you’re not delighted with your purchase, you can return it free of charge, for a full refund or exchange. There’s also a team of advisors ready to help you choose the right colour or product, whether over the phone, on live chat or email.

Over the last 12 years, Look Fabulous Forever has become a standard bearer in the mature beauty industry, and is rated Excellent on Trustpilot with almost 10,000 reviews.

Its products have even made it into the famous goody-bags given out at the Academy Awards.

Still on a mission

But, for Tricia, the real satisfaction is in helping women find the cosmetics that make them feel their best selves.

“We're still on a mission to help a generation to look, feel and live fabulously. We are for the women whose charm and allure has never faded. We want you to look fabulous whatever age you are without worrying too much about the odd wrinkle or grey hair.

"Fabulous sometimes feels very far away when very real changes happen to our bodies as we age... But let's embrace those changes and look Fabulous together!”