Highways England and The Deer Initiative have joined forces to warn motorists about the heightened risk of collisions between deer and vehicles during the autumn.
Across the UK it's estimated that there could be up to 74,000 deer-related vehicle accidents this year, resulting in more than 400 people being injured and 20 deaths.
Read more on autumn driving tips
October through to December is considered a high-risk period as deer will be on the move for the autumn mating season, also known as the rut.
The highest risk of a collision between a deer and a vehicle is between sunset and midnight, and the hours shortly before and after sunrise.
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Tony Sangwine, of Highways England, said: “Safety is our top priority, which is why we care about people’s journeys. We are working with The Deer Initiative to warn motorists about the risks caused by deer, when they suddenly appear on the road, particularly at both dawn and dusk.”
“With most deer movement coinciding with key commuting hours, we are urging drivers to be more aware during this time of year so that they can complete their journeys safely and without incident.”
With some 2 million deer living wild in the UK, newly qualified and urban drivers are asked to take extra precautions when venturing onto unfamiliar roads, especially those in more rural areas.
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Here's Highways England’s advice on staying safe:
• When you see deer warning signs or are travelling through a heavily wooded or forested stretch of road, check your speed and stay alert.
• If your headlights are on, use full-beams when you can; but dip them if you see deer, as they may ‘freeze’.
• More deer may follow the first one you see.
• Be prepared to stop. Try not to suddenly swerve to avoid a deer. Hitting oncoming traffic or another obstacle could be even worse.
• If you have to stop, use your hazard warning lights.
• Do not approach an injured deer – it could be dangerous.
DeerAware runs a safety campaign for drivers throughout October and into November. You can follow DeerAware on Twitter or Facebook, or visit the DeerAware website for hotspot notifications during this period.
If you're involved in a collision with a deer and require assistance, call the police. To report an incident or get more safety advice on avoiding a collision, visit the DeerAware website. Information from drivers is vital, as accident data could be used to save lives.