Saga's guide to Black Friday

Chris Torney / 25 November 2015 ( 07 November 2018 )

Black Friday is one of the biggest day's in the UK shopping calendar. But what is Black Friday, when is it, and what deals are likely to be on offer?

In 2018, Friday November 23 is due to be one of the biggest days in the UK’s annual shopping calendar. 

It's become known as Black Friday, and major retailers from Currys PC World to Argos are marking the occasion by promising some big discounts.

Where does Black Friday come from?

Black Friday began life as a major shopping day in the United States. It falls on the day after Thanksgiving, which is celebrated on the fourth Thursday of November. As such, it’s really the US equivalent of our Boxing Day sales.

Read our Black Friday tips

We might not observe Thanksgiving in Britain, but Black Friday has become a big event over the past two or three years, largely due to the efforts of UK retailers to generate extra revenue.

It's now followed by Cyber Monday, which falls three days later and focuses more on online deals. 

In 2017, Black Friday shoppers spent more than £1.4 billion in the UK alone, while in 2016, Cyber Monday saw a £1.1 billion spend.  

What deals will be available?

The first few Black Fridays witnessed extraordinary scenes, as shoppers descended on stores in their thousands to get their hands on bargain electronic goods and appliances.

While some outlets say they no longer plan to open at midnight as they have in the past, trading hours will still be extended and there will again be some big savings available.

If you brave the crowds, don't get caught out by scammers in car parks

A lot of the most substantial in-store discounts are being kept under wraps until the day itself. To take advantage of these, you’ll have to head to your local high street or retail park and take your chances with the crowds.

Airlines also got involved with flash sales, so if you're hoping to bag a cheap holiday, it might be worth keeping your eyes on the flights. 

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Go online and avoid the crowds

But for those of us who don’t want to join the throngs, Britain’s online retailers are already taking advantage of the interest in the shopping bonanza by cutting prices on a wide range of goods.

Amazon’s Black Friday deals page is here, but you'll need to wait until the start of November for more information on the big day itself; that said, once November arrives, you won't need to wait until the 23rd as every day in the run-up, the company will be putting up details of new offers. 

12 ways to get a discount when shopping online

Argos customers can sign up here to get details of Black Friday discounts as and when they emerge. 

It is also possible to register to get discount information at Currys PC World. also has a host of deals, sign up to discover their daily deals. And Debenhams is also taking part in Black Friday, as is Boots.  

At Sky discover savings online for TV, broadband and mobile services and products, and if you’re interested in any other retailers, search online for the relevant Black Friday details

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The opinions expressed are those of the author and are not held by Saga unless specifically stated.

The material is for general information only and does not constitute investment, tax, legal, medical or other form of advice. You should not rely on this information to make (or refrain from making) any decisions. Always obtain independent, professional advice for your own particular situation.