Those of us in our 50s, 60s and beyond can benefit from a number of discounts on shopping and services if we know where to look.
Here's a selection of places where you can make significant discounts and save money on your shopping, travel and leisure time:
Over 60s discounts at B&Q
Every B&Q store across the UK offers a special Wednesday deal for people over 60.
If you're in that age bracket, you can join B&Q's over 60s Diamond Club and benefit from a 10% discount on a range of goods in store. You can take out joint membership if your spouse is also over 60.
Fill in the application form online or in any B&Q store. You will have to provide proof of your age, such as a driving licence or passport, to receive your card.
Different rules apply in Scotland, where the scheme is known as B&Q Club Scotland, with new members receiving £5 off selected items as a joining offer when you spend £50.
Over 60s discounts at Boots
People over 60 can sign up for Boots Health Club to receive 10% selected Boots brand products when you shop.
Other exclusive savings for club members include 25% off Boots brand glasses at Boots Opticians and a free hearing test at Boots Hearingcare Centres. Find out more at boots.com.
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Discounts for the over 55s at Odeon cinemas
Going to the cinema these days can be a costly business. But if you're over 55, you can take advantage of Odeon Silver Cinema deals, with tickets available on selected films and screening times from as little as £3 when you book in the cinema, or £3.50 online.
You can book up to four weeks in advance and pre-movie tea, coffee and biscuits are included. Go to odeon.co.uk to find out more.
Find out about saving money with leisure passes
Discounts with a Senior Railcard
When you let the train take the strain, a Senior Railcard is your passport to some serious savings.
A Senior Railcard is available to people over 60. At £30 for the whole year, it entitles you to a third off the price of standard, first class, off-peak and advance fares.
And at tesco.com you can buy your year-long Senior Railcard at a discount price in exchange for £15 worth of Clubcard points.
Cut the cost of travelling by train
Restaurant discounts for the over 50s
Websites such as vouchercodes.co.uk offer tons of short-term discounts on well-known high street chain restaurants, including two-for-one deals and often up to a third off the price of a meal.
An eye-catching deal aimed squarely at people over 55 is the Diamond Club, which offers meal deals at more than 100 pubs and carveries in selected parts of the UK. You also earn reward points for future discounts from your Diamond Club card every time you eat at a participating outlet.
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You can even ask for supermarket discounts...
If you don't ask for a discount at the supermarket, then you could be needlessly missing out on some big savings. Some in-store discounts aren't advertised - so make sure you speak up to save yourself some money.
Choosing the time that you shop can make all the difference, too. And that's not just for reduced items on the brink of their sell-by date. Later in the day it's always worth asking for a discount on fresh produce at the meat, fish and deli counters of your supermarket.
It doesn't always work - but you just might be in luck. And that goes for shoppers of all ages.
Next article: Seven tips for saving money at the supermarket >>>
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