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A smart woman's guide to ageing well in ten top tips

29 August 2016 ( 25 February 2020 )

Author Helena Frith Powell shares her top 10 tips to ageing well – and her list of things to avoid…

An older lady applies cream to moisturise her face

Helena Frith Powell is the author of Smart Women Don’t Get Wrinkles published by Gibson Square; buy it on the Saga Bookshop today!

Top tips for avoiding wrinkles

1: Embrace face oils and serums

As our skin ages it gets drier. Face oils are an essential tool in your battle against wrinkles.

Chose the best one you can afford and use it sparingly, usually three drops or so will be enough. Warm it up in the palm of your hand before you apply it.

I often use one day and night. If you feel that’s a bit much then just go for the night when your skin is resting and regenerating and the oil will be at its most effective.

Mix with a nourishing face mask once in a while for extra effect.

Saga loves: 

Clockface Beauty Signature Collection for Women Facial Serum (30ml, £44, Made in Yorkshire, Clockface Beauty's skincare range is 100% natural, organic, cruelty free and vegan, with no artificial chemicals or synthetic fragrances. Crammed with nourishing essential oils like myrrh, frankincense, ylang ylang and patchouli, this serum packs a fragrant punch and will certainly wake up your senses. Suitable for all skin types, it glides on to soften and hydrate, leaving your face glowing. 

Does your moisturiser work?

2: Take a break from food

One of the most effective ways to clear your skin is to give your digestive system a rest now and again.

It doesn’t have to be an all-out full-on fast, but for example try not to eat after lunch until the next morning. You’ll be amazed by how bright eyed and young you look when you wake up.

If you can’t bear the thought of no food at all then reduce your intake of food for a day by half or do a detox where you eat only fruit and vegetables.

(Consult your doctor before starting any new eating regime, and bear in mind fasting will not be appropriate if you’re diabetic or suffering from low blood sugar).

3: Mask it

Face masks used to be something we put on once a month, maybe even less. 

Now is the time to start using them as part of your weekly skincare routine. I use one at least four times a week, in the morning after cleansing. 

They don’t need to be expensive, but do use a variety. I alternate between a purely nourishing one and an exfoliating one.

The beauty of face masks

4: Stay cleansed

Now more than ever you need to be meticulous about your skin cleansing routine. 

Cleanse, tone and moisturise morning and night. At night I use an oil-rich cleanser that effectively removes any makeup and in the morning a foaming one that washes off. 

Going to bed wearing your make-up is one of the most ageing things you can do. If you’re too worn out the end of the evening to do a proper job then take advantage of evenings in by removing your makeup as soon as you get home.

Saga loves: 

Image Skincare the MAX™ stem cell facial cleanser (118ml, £34, This creamy cleanser feels like luxury in a tube; it's free of sulfates and acids and packed with carefully selected botanicals in order to nourish and protect skin from of environmental pollutants. Afterwards your skin feels clean rather than tight, and it works hard to clear your pores of any residue make up.

5: Use active ingredients

By that I mean skincare products that contain active ingredients; things that will actually make a difference to your skin tone such as Vitamin C, green tea, AHAs, retinol and so forth. 

All creams moisturise, but not all of them go below the surface to treat your skin and actually make a difference to its appearance.

What is retinol?

General tips for ageing well

Have a good posture

Sit up straight at all times. Think about it; the image of older people is often one of someone stopped over. Pretend you have an audience with the Queen and stay straight backed. It will not only make you look younger, but more confident.

How good posture helps flaunt your style

Look after your hands

Nothing betrays your age quite like your hands. Invest some time and effort in them. Make sure your nails are manicured, for example. And cover the backs of your hands in sunscreen every day to avoid age spots.

Caring for ageing hands

Age with attitude

Helen Mirren, my all-time favourite example of how to age well, once said: “I don’t look so good, but I don’t care.” 

Of course, she DOES care, otherwise she wouldn’t look so good, but the important thing is she gives the impression that she doesn’t…

You don't have to have youth to have style

Look after your hair

This comes as part and parcel of the whole grooming thing, which as we get older is all the more crucial. 

If you decide to cover your grey but find your hairdressing bills rocketing then remember you don’t need to do the full roots every time, you can just do the hairline. 

Get more shine, colour and thickness for grey hair

And while we’re on the subject of hair, make sure there are no unsightly ones sprouting up, keep those tweezers close by!

Don’t get too skinny

The mistake a lot of women make as they age is to think that thin always equates to beautiful. It doesn’t.

 If you get too skinny you will look old. As we age, our faces lose volume: don’t make that process faster than it needs to be. 

You have to get the balance between staying trim but not looking drawn just right. 

Exercise of course is key to this, yoga being an ideal way to stay toned.

The different types of yoga

And the five S’s to watch out for


The sun is your number one enemy. Wear sunscreen every day and avoid sun exposure when it is at its strongest, so between 11am and 3pm.

Super sun creams


This is your number two enemy. Smoking is one of the most ageing things you can do, and it is also something you can avoid (unlike the sun for example).

Great reasons to give up smoking


Easy to say but if you’re an anxious type you really need to get a grip on stress levels. 

Stress causes biological changes at a cellular level that have an effect on how quickly we age, not only in terms of looks but also our brains. 

Stress is thought to contribute to the development of Alzheimer’s disease, and recent studies also suggest that women’s brains age more prematurely than men’s due to their increased stress levels.

Stress: what it does to your health


Poor nutrition and excessive sugar is a lethal double whammy. Sugar attacks collagen and elastin, the two key ingredients to keeping your skin young.

Ten ways to eat less sugar – without even noticing


I’m talking about the way you sleep, not the actual sleep. If you sleep with your face buried in a pillow, you will cause wrinkles. 

So try to get used to sleeping on your back, and invest in a silk pillowcase, which will be gentler on your skin should you end up face down or on your side.

How to get a good night's sleep in summer

Helena Frith Powell is the author of Smart Women Don’t Get Wrinkles published by Gibson Square; buy it on the Saga Bookshop today!


The opinions expressed are those of the author and are not held by Saga unless specifically stated. The material is for general information only and does not constitute investment, tax, legal, medical or other form of advice. You should not rely on this information to make (or refrain from making) any decisions. Always obtain independent, professional advice for your own particular situation.

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